Marketing made audible. And occasionally visible.
Marketing theory, consumer psychology, strange bits of history, interviews and real-world marketing stories - for commutes, dog walks and occasions when reading another 4,000-word article feels slightly ambitious.
Listen to the Marketing Made Clear podcast, explore guest appearances or watch Marketing Made Clear on YouTube.
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Marketing without requiring you to stare at a screen.
The podcast takes the same approach as the rest of Marketing Made Clear: keep the theory intact, connect it to the real world and try not to make the explanation more complicated than the subject.
Episodes move between established marketing concepts, consumer psychology, cultural history, brands, campaigns and the occasional subject that started as a small research question and got completely out of hand.
Some are short. Some are considerably less short.
And MAIT - Marketing Artificial Intelligence Technology - occasionally appears to provide another perspective, questionable jokes and proof that giving an AI a microphone was perhaps not the most carefully thought-through decision.
Read when you want depth. Listen when you're moving. Watch when the story needs showing.
Start here.
The latest Marketing Made Clear episode and a recent appearance from beyond my own microphone.
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The Psychology of Owning a Dog: Dogs As an Extension of Us
Why do so many dog owners treat their pets like family - or even like extensions of themselves? This episode explores the extended self, conspicuous consumption and what our buying decisions for dogs reveal about us.
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Westies & Besties: Can Your Dog Really Become a £500,000 Brand?
A conversation about what actually makes a pet brand successful, covering positioning, storytelling, social algorithms, AI, consistency and when it makes sense to monetise an audience.
Sometimes marketing needs moving pictures.
The YouTube channel is home to podcast content alongside standalone video explainers, campaign analysis and visual marketing stories.
So if hearing me talk isn't quite enough and you would also like to see me gesticulating at the same time, this is the place.
More things to put in your ears.
Marketing Made Clear episodes, bonus shows, interviews and guest appearances – from the newest backwards.
There’s quite a lot here now. Start at the top, or keep loading more if you
fancy disappearing further down the rabbit hole.
