Paleo Ridge, recognised as a leader in highly nutritious premium raw dog food, has secured a £2m investment from private equity firm, Ashridge Capital, to support its rapid expansion.

The new investment will fund the opening of a new despatch and manufacturing facility, supporting the expansion of Paleo Ridge’s capabilities and the creation of over 20 new jobs spanning supply chain, marketing, customer service, technical and operations at its home base in Waterlooville, Hampshire.

Raw dog food is one of the fastest growing sectors of the pet food market, driven by strong growth in pet numbers, which accelerated during Covid; increased spend/pet as pets are increasingly treated as a member of the family; premiumisation and a focus on nutrition; and recognition of the multiple health benefits of raw food.

Paleo Ridge has grown by over 100% over the past two years, reflecting its brand strength and reputation and the provenance of its ingredients – ethically sourced, organic, free range, human grade, high nutritional content, grain free and no artificial additives. It is the only UK raw dog food company that holds the ISO 9001 accreditation. Over the past 7 years, Paleo Ridge has helped switch over 20,000 customers to its raw dog food, lovingly creating over 4 million meals to keep the UK’s dogs happy and healthy.