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Understanding Market Segmentation Building the Right Relationships with the Right Customers Understanding Market Segmentation: Building the Right Relationships with the Right CustomersIn the not-so-distant past, the answer to "Who is your target customer?" from many big brands was a confident yet misguided “everyone.” Fast-forward to today, and marketers now know this one-size-fits-all approach simply doesn’t
Kotler’s Stages of Implementation and Control Developing a Marketing Mix Strategy This article follows on from the previous articles: Preparing for Segmentation, Targeting and Positioning The two sub-stages of Segmentation The two sub-stages of Targeting The two sub-stages of Positioning After completing the segmentation, targeting, and positioning (STP) process, the next logical step in the
The Two Sub-Steps of Positioning Explained The Final Stage of STP We’ve covered segmentation and targeting, the first two pillars of the STP model. Now it’s time to explore the final, and arguably most critical, stage: positioning (my past two articles cover Segmentation and Targeting). This is where your marketing strategy transforms from theoretical to
The Two Sub-Stages of Marketing Targeting:The Two Stages of Targeting ExplainedAfter nailing the two substages of segmentation (if you missed that, I highly recommend that you go back and read the guide I published yesterday!), the next logical step in your marketing strategy is targeting. Targeting is where your efforts go from general exploration to
The Two Sub-Stages of Marketing Segmentation: A Clear and Simple Guide When Philip Kotler, often hailed as the "Father of Modern Marketing," first introduced his ideas on market segmentation, he laid the groundwork for a concept that has shaped decades of marketing strategy. Interestingly, while segmentation itself is widely discussed, Kotler’s approach outlined two critical
The First Step in Segmentation, Targeting, and Positioning (STP) The Power of Research When embarking on the marketing journey of segmentation, targeting, and positioning (STP), the first step is pretty much universally agreed upon: research. It’s a foundational phase that sets the stage for everything to come, yet it’s often overlooked in favour of jumping
Haters and Heroes of Marketing A Look into the Debate Around Being a Marketer Let me take you on a digital journey, to where the real haters and heroes of marketing dwell: the deep corners of Reddit. The marketing thread there offers a raw, unfiltered discussion on the profession, where marketing’s role in marketers
What Elements Should a Marketing Strategy Cover? A well-crafted marketing strategy is essential for businesses to navigate the competitive landscape, capitalise on opportunities, mitigate risks, and achieve sustainable growth. Let's recap the key elements that a marketing strategy should cover, ensuring your business effectively connects with and satisfies customer needs and wants.
Who should create a company’s marketing strategy? Learn how leaders, marketing teams, specialists and agencies should divide responsibility.
Tips for Creating a Value Proposition and Strategy Creating a compelling value proposition and strategy is crucial for any business aiming to succeed in a competitive market. Based on a blend of experience, practical insights, and academic research, this article will hopefully provide you with some valuable tips to help you effectively craft your value
