Marketing Made Clear
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Understanding Marketing: A Marketer's Perspective What is Marketing? Marketing, from a marketer’s perspective, is an intricate process of creating, communicating, developing, refining, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. As a marketer, I can tell you that it’s about understanding customer needs and wants, developing products
FAQs: STP in Marketing FAQ: Segmentation, Targeting, and Positioning (STP) in Marketing Segmentation, Targeting, and Positioning (STP) is the cornerstone of effective marketing strategy. To help demystify these concepts, we’ve compiled some frequently asked questions to provide clarity and practical insights. The Marketing Made Clear Podcast
Media Selection in Marketing Positioning Why Media Selection and Avoiding Generic, Mass Marketing Are Crucial for Marketing Positioning When it comes to effective marketing, media selection is one of the most critical decisions you can make. It’s not just about picking any platform to shout about your product or service; it’s about carefully choosing the
The Psychology of Owning a Dog: Dogs as an Extension of Ourselves It’s well understood that as dog owners, most of us form a deep emotional bond with our dogs, many to the point that dogs become an integral part of our families. In both an emotional and social sense, family dogs become an
Following recent headlines regarding the environmental impacts of pet ownership, I was invited to speak on the BBC Radio Solent Breakfast Show with Alun Newman. The headlines originate from comments Counsellor Mark Howell made in a town hall meeting for Bournemouth, Christchurch and Poole Council. As a passionate environmentalist and advocate of dog ownership,
