Marketing Made Clear
Search the library
The Great British Chocolate Wars: Cadbury, Mars & Rowntree How Three Chocolate Giants Used Innovation, Storytelling and Strategy to Shape the Sweetest Marketing Battle in British History This article explores the marketing and product development battles between three of Britain’s most iconic confectionery companies: Cadbury, Mars, and Rowntree. We dive into their origins, innovation strategies,
Eurovision Voting Power Blocs, Politics and Public Perception If Eurovision is Europe’s biggest party, then the voting round is the awkward family dinner where everyone pretends to play fair while quietly passing votes to their favourite cousin.For the wider commercial story behind the contest, see the marketing power of Eurovision.We all joke about it —
The Marketing Power of Eurovision Sequins, Slogans and Strategic Storytelling Each May, millions of people across Europe (and way beyond) gather around their screens for an annual ritual that’s part music show, part political soap opera, and part glitter explosion. That’s right: The Eurovision Song Contest.It’s often described as camp, chaotic, and comically over-the-top. But
Work-Life What Now? Finding Balance Across Life’s Stages in the Marketing World We can sometimes be accused of seeing “work-life balance” as one of those buzzwords that sounds lovely in theory - but in practice? It can feel like a cruel joke.Because let’s be honest. Marketing is demanding. Life is demanding. And the idea of
Leadership That Listens How Marketing Managers and Directors Can Foster a Mentally Healthy Work Culture Mental Health Awareness Week has rightly shone a spotlight on movement, pressure, and practical tools for managing workload. But if you're reading this as a marketing manager, head of department, or director, there's one vital piece we haven’t covered yet
Tools to Tame the Chaos How Marketers Can Manage Workload Without Losing the Plot Marketing isn’t just a job - it’s a multi-tab lifestyle. One moment you’re deep in Google Analytics, the next you’re presenting a pitch, coordinating social media, fielding feedback from legal, AND wondering if your fifth coffee counts as lunch. If pressure
Under Pressure How Marketers Can Cope (Without Exploding Like a Misfired Campaign) So, Mental Health Awareness Week has got us moving more - physically, hopefully emotionally - and now it’s time to dig into something even more pressing: pressure itself.Let’s be honest. Marketing is basically professional pressure in a PowerPoint. Deadlines. KPIs. Campaigns that must
Mental Health Awareness Week Why Marketers Need to Talk About It Mental Health Awareness Week (13–19 May 2025) isn’t just a trending hashtag or another campaign for your social calendar. It’s a vital reminder that behind every brief, brainstorm, and perfectly crafted email subject line, there are actual human beings - and yes, even marketers
Heuristics in Marketing Why Your Brain Loves Shortcuts (and How Brands Use Them) Marketing, at its core, is all about influencing decisions. And when it comes to decision-making, our brains are constantly looking for ways to make the process quicker, easier, and more efficient. Enter heuristics - those mental shortcuts we use to navigate
Adidas vs. Puma A Family Feud That Changed the Sportswear World In a previous article, we explored the high-stakes branding war between Adidas and Nike - the battle for dominance in a market defined by celebrity endorsements, lifestyle marketing, and sneaker-head culture. But before Adidas took on Nike, it had a much more personal rivalry
