Sports TV Adverts in the USA vs. the UK: How Much Is Too Much? Television advertising is a staple of modern media, essential for keeping our favorite shows and live sports on air. However, the sheer volume of ads in the USA, especially compared to the UK, has sparked a debate on how much

UK Football Teams Score Big with Diverse Sponsorship Deals The sponsorship landscape for UK football teams is more vibrant and multifaceted than ever, with clubs securing partnerships across various sectors to bolster their financial standing. Each football team typically has a principal shirt sponsor, and many also feature secondary sponsors on sleeves, shorts, and

The Dawn of Television Advertising: "America Runs on Bulova Time" In the annals of advertising history, July 1, 1941, marks a pivotal moment. On this day, the first television commercial aired, forever changing the landscape of marketing and media. The ad, a simple yet groundbreaking 10-second spot, promoted Bulova Watches with the memorable tagline, "America

Navigating the Complexities of Marketing: Strategies for Success As a marketer, I have had the unique privilege of overseeing the marketing efforts of my company and working within an industry where marketing can significantly drive growth. However, this journey hasn't always been straightforward.Marketing’s impact can be profoundly challenging to gauge, especially when faced with a

Why Do People in a Company Hate Their Marketing Colleagues? Introduction: The Love-Hate RelationshipAh, the enigmatic world of marketing, a place where glittering events, creative campaigns, and artistic endeavours intersect with corporate strategy. It's a field that often garners admiration and envy, yet also seems to attract a fair share of disdain, especially from within

How to Change Your Marketing Strategy Including a Case Study of Levi's Jeans Changing your marketing strategy is a significant decision that requires careful consideration and planning. Whether driven by poor performance, an emerging opportunity, or a looming threat, shifting your approach can be complex yet essential for business growth and survival. This article explores

What Does a Marketing Strategy Actually Look Like? A marketing strategy is a comprehensive plan designed to promote a product or service, attract customers, and achieve specific business goals. This strategy can be presented in various formats, including Word documents, PowerPoint presentations, or printed policy documents, depending on the size and needs of the organization.

What Elements Should a Marketing Strategy Cover? A well-crafted marketing strategy is essential for businesses to navigate the competitive landscape, capitalise on opportunities, mitigate risks, and achieve sustainable growth. Let's recap the key elements that a marketing strategy should cover, ensuring your business effectively connects with and satisfies customer needs and wants.