Marketing Made Clear
Search the library
Understanding Consumer Perceived Risks: A Guide for Buyers and MarketersWhen considering a purchase, consumers often weigh various risks that could affect their decision. These risks not only influence consumer behavior but are also leveraged by marketers to enhance or modify purchasing decisions. Understanding these risks can help both consumers make better decisions and marketers design
Top 5 Times TV Has Gone Wrong on Live Selling Channels Live television, especially on selling channels like QVC and HSN, operates in an environment where spontaneity and real-time interaction are key to creating an engaging shopping experience. However, this live format also opens the door to unpredictability. Whether it’s a product malfunction, a host
Why People Hate "Hard Selling" and "Pressure Selling" in Marketing and Advertising: Insights for Marketers Note: This article features content from the Marketing Made Clear podcast. You can listen along to this episode on Spotify: Why People Dislike "Hard Selling"
The Importance of Advert Quality: Why Attention to Detail is Crucial In the competitive landscape of advertising, the quality of an advert can make or break a brand's reputation. Whether it's a digital banner, a social media post, or a television commercial, the standards of quality are non-negotiable. Spelling mistakes, poor imagery, or sub-par video
Relevance in Advertising: Why Targeting Matters More Than EverIn today's fast-paced digital world, advertising saturation is a real concern. With countless ads vying for attention, one factor that can make or break a campaign is relevance. But what does "relevance" mean in the context of advertising, and why is it so crucial?
The Annoyance of Advertising Repetitiveness: Striking the Right BalanceAdvertising is an unavoidable part of modern life, but one of the main reasons it often annoys us is its repetitiveness. This phenomenon isn't just a minor inconvenience; it's a complex challenge that advertisers and marketers must navigate carefully.The tension between the need for repeated exposure and
UK Football Teams Score Big with Diverse Sponsorship Deals The sponsorship landscape for UK football teams is more vibrant and multifaceted than ever, with clubs securing partnerships across various sectors to bolster their financial standing. Each football team typically has a principal shirt sponsor, and many also feature secondary sponsors on sleeves, shorts, and
Discover how Bulova aired the first official television advert in 1941 and what its ten-second spot still teaches marketers about new media.
