BONUS: Starting a Podcast! Yaz Porritt from Yorkshire Pooches Therapies
Episode Summary
In this conversation, Will Green and Yaz Porritt discuss their experiences with content creation and marketing in the pet industry. They talk about the importance of finding a balance between seriousness and silliness in their content, as well as the challenges of engaging with sensitive topics like pain management. They also touch on the impact of social media on dog owners’ behaviour and the need to be mindful of projecting human emotions onto animals.
The dynamic duo explore the role of marketers and the importance of authenticity and credibility in content creation. In this conversation, Will and Yaz discuss various topics related to marketing, branding, and the pet industry. They touch on the importance of taking a leap of faith, the role of psychology in marketing, the ethics of sponsorship and advertising, and the need for regulation in the pet industry.
Yorkshire Pooches Therapies: www.yorkshirepooches.co.uk
Key Takeaways
- Finding a balance between seriousness and silliness in content creation can help engage and educate audiences.
- It is important to be mindful of projecting human emotions onto animals and to advocate for their welfare.
- Social media can influence dog owners’ behaviour and it is important to provide accurate and responsible information.
- Authenticity and credibility are key in content creation, and marketers can provide valuable guidance and accountability.
- Content creators should embrace their unique qualities.
- Taking a leap of faith can be scary, but it is necessary for personal growth and success.
- Understanding the psychology of consumers is crucial in marketing, as it helps tailor messages and products to their needs and motivations.
- Sponsorship and advertising should be approached with caution, ensuring that the products or services align with the values and beliefs of the content creator.
- The pet industry needs better regulation to ensure the welfare and well-being of animals.
- Responsible marketing is essential in the pet industry, particularly when it comes to promoting dog food and other products.
- Building a strong network and collaborating with like-minded professionals can help expand reach and promote positive change in the industry.
Quotable Quotes
“Yaz is known in the dog industry as the queen of pain.”
“I want to engage people through laughter.”
“I want to catch people off guard to keep them engaged.”
“If you don’t take that leap, you’ll regret it for the rest of your life.”
“There’s only one version of you. And there’s only one version of you that’s really, really into marketing.”
“Put it out, you spend far too much time making it perfect.”
Episode Chapters
- 00:00 – 02:24 Introduction
- 02:25 – 05:03 Content Creation and Branding
- 05:04 – 09:26 Engaging Audience Through Authenticity and Relatability
- 09:27 – 13:36 Advocating for Animal Welfare in Social Media
- 13:37 – 18:19 The Influence of Social Media on Teenagers and Other Stuff
- 18:20 – 25:25 Balancing Dog Walking Requirements
- 25:26 – 35:47 Injecting Personality into Branding, Marketing and all that Yaz
- 35:48 – 49:10 Taking the Leap of Faith
- 49:11 – 51:36 Authenticity and Responsible Marketing
- 51:37 – 01:00:44 Sponsorship and Advertising and Regulation in the Pet Industry
- 01:00:45 – 01:07:39 Collaboration and Networking
- 01:07:40 – 01:12:55 Reflection and Closing
