About Will Green

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So far Will Green has created 259 blog entries.

The Best Podcast Software and the Rise of AI in Podcasting

How to make a Podcast The Best Podcast Software and the Rise of AI in Podcasting Choosing the right software for editing a podcast is crucial to achieving the sound quality and production value that aligns with your goals. The best software for you will depend on your level of expertise, the complexity of your

The Best Podcast Software and the Rise of AI in Podcasting2024-09-30T10:53:03+00:00

Podcast: EP6 – Guy Fawkes Night – Remember, remember the 5th of November – Bonfires and Fireworks

Podcast: EP5: Guy Fawkes Night - Remember, remember the 5th of November - Bonfires and Fireworks  Episode Summary This conversation explores the historical and cultural significance of Guy Fawkes Night, also known as Bonfire Night, which commemorates the failed Gunpowder Plot of 1605. The discussion delves into

Podcast: EP6 – Guy Fawkes Night – Remember, remember the 5th of November – Bonfires and Fireworks2024-11-01T15:26:09+00:00

The Origins and Cultural Evolution of Halloween: A Deep Dive

Halloween For Marketers The Origins and Cultural Evolution of Halloween: A Deep Dive Halloween, celebrated on October 31st, has evolved from ancient pagan traditions into a globally recognised holiday marked by costumes, trick-or-treating, and spooky festivities. Beneath its playful modern image lies a deep history, shaped by the blending of ancient Celtic customs, Christian

The Origins and Cultural Evolution of Halloween: A Deep Dive2024-10-17T09:38:43+00:00

Awesome Halloween Campaign: Burger King’s “Scary Clown Night”

Burger King's "Scary Clown Night" (2017) A Masterclass in Halloween Marketing Burger King's "Scary Clown Night" campaign in 2017 is widely regarded as one of the most successful Halloween marketing campaigns ever, cleverly combining cultural trends and playful rivalry. The campaign targeted McDonald’s by playing on the cultural fear of clowns, which was intensified

Awesome Halloween Campaign: Burger King’s “Scary Clown Night”2024-10-17T09:38:28+00:00

7 Essential Themes to Elevate Your Halloween Marketing Campaign

7 Essential Themes to Elevate Your Halloween Marketing Campaign Creating the Perfect Halloween Campaign Halloween is more than just a spooky holiday, it’s a powerful opportunity for marketers to engage with consumers through creativity, nostalgia, and seasonal excitement. If you're looking to make your Halloween marketing campaign stand out, here are seven key themes

7 Essential Themes to Elevate Your Halloween Marketing Campaign2024-10-17T09:38:17+00:00

EA Sports Scores an Own Goal: How FIFA Ultimate Team Became a Masterclass in Accidental Gambling Marketing

EA Sports Scores an Own Goal How FIFA Ultimate Team Became a Masterclass in Accidental Gambling Marketing In the world of sports, EA Sports has long been the dominant player, with FIFA (now rebranded as EA Sports FC) reigning supreme as the football video game. But recently, they’ve been red-carded by parents, regulators, and lawmakers

EA Sports Scores an Own Goal: How FIFA Ultimate Team Became a Masterclass in Accidental Gambling Marketing2024-09-27T14:19:55+00:00

What Exactly Is a Podcast? (Yes, You Probably Already Know, but Bear with Me)

What Exactly Is a Podcast? (Yes, You Probably Already Know, but Bear with Me) Let’s not beat around the bush, you most likely already get the basic gist of a podcast. Maybe you’re listening to one right now (if so, I salute your double-tasking!), in which case you’re basically living the concept. You’ve got earphones

What Exactly Is a Podcast? (Yes, You Probably Already Know, but Bear with Me)2024-09-27T13:32:23+00:00

Discovering Ikigai: A Path to Purpose and Fulfilment

Discovering Ikigai A Path to Purpose and Fulfilment During a visit to Japan, my wife Lucy and I were struck by the incredible work ethic and care the Japanese people brought to their daily tasks. Whether it was sweeping the streets, cooking meals, or welcoming guests to a hotel, everything was done with a

Discovering Ikigai: A Path to Purpose and Fulfilment2024-09-27T08:46:33+00:00

Haters and Heroes of Marketing: A Look into the Debate Around Being a Marketer

Haters and Heroes of Marketing A Look into the Debate Around Being a Marketer Let me take you on a digital journey, to where the real haters and heroes of marketing dwell: the deep corners of Reddit. The marketing thread there offers a raw, unfiltered discussion on the profession, where marketing’s role in marketers

Haters and Heroes of Marketing: A Look into the Debate Around Being a Marketer2024-09-26T07:36:54+00:00

About My Work

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