The Explosive Legacy of Guy Fawkes Night A Deep Dive into History and Tradition Every year on November 5th, the skies of Britain come alive with fireworks, and effigies of a man named Guy Fawkes are set ablaze atop roaring bonfires. It’s a night of revelry, warmth, and dazzling displays, but behind the spectacle

How to make a Podcast The Best Podcast Software and the Rise of AI in Podcasting Choosing the right software for editing a podcast is crucial to achieving the sound quality and production value that aligns with your goals. The best software for you will depend on your level of expertise, the complexity of your

Halloween For Marketers The Origins and Cultural Evolution of Halloween: A Deep Dive Halloween, celebrated on October 31st, has evolved from ancient pagan traditions into a globally recognised holiday marked by costumes, trick-or-treating, and spooky festivities. Beneath its playful modern image lies a deep history, shaped by the blending of ancient Celtic customs, Christian

Burger King's "Scary Clown Night" (2017) A Masterclass in Halloween Marketing Burger King's "Scary Clown Night" campaign in 2017 is widely regarded as one of the most successful Halloween marketing campaigns ever, cleverly combining cultural trends and playful rivalry. The campaign targeted McDonald’s by playing on the cultural fear of clowns, which was intensified

7 Essential Themes to Elevate Your Halloween Marketing Campaign Creating the Perfect Halloween Campaign Halloween is more than just a spooky holiday, it’s a powerful opportunity for marketers to engage with consumers through creativity, nostalgia, and seasonal excitement. If you're looking to make your Halloween marketing campaign stand out, here are seven key themes

Why I Love The Addams Family Films of the 90s Why They're So Good When it comes to spooky, gothic humour, few films have captured the essence of macabre family life as perfectly as The Addams Family (1991) and Addams Family Values (1993). These films, while potentially seen as cheesy by today’s standards, are

EA Sports Scores an Own Goal How FIFA Ultimate Team Became a Masterclass in Accidental Gambling Marketing In the world of sports, EA Sports has long been the dominant player, with FIFA (now rebranded as EA Sports FC) reigning supreme as the football video game. But recently, they’ve been red-carded by parents, regulators, and lawmakers

What Exactly Is a Podcast? (Yes, You Probably Already Know, but Bear with Me) Let’s not beat around the bush, you most likely already get the basic gist of a podcast. Maybe you’re listening to one right now (if so, I salute your double-tasking!), in which case you’re basically living the concept. You’ve got earphones

Discovering Ikigai A Path to Purpose and Fulfilment During a visit to Japan, my wife Lucy and I were struck by the incredible work ethic and care the Japanese people brought to their daily tasks. Whether it was sweeping the streets, cooking meals, or welcoming guests to a hotel, everything was done with a