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UK Football Teams Score Big with Diverse Sponsorship Deals The sponsorship landscape for UK football teams is more vibrant and multifaceted than ever, with clubs securing partnerships across various sectors to bolster their financial standing. Each football team typically has a principal shirt sponsor, and many also feature secondary

The Dawn of Television Advertising: "America Runs on Bulova Time" In the annals of advertising history, July 1, 1941, marks a pivotal moment. On this day, the first television commercial aired, forever changing the landscape of marketing and media. The ad, a simple yet groundbreaking 10-second spot, promoted Bulova Watches

Navigating the Complexities of Marketing: Strategies for Success As a marketer, I have had the unique privilege of overseeing the marketing efforts of my company and working within an industry where marketing can significantly drive growth. However, this journey hasn't always been straightforward.Marketing’s impact can be profoundly challenging to gauge,

Why Do People in a Company Hate Their Marketing Colleagues? Introduction: The Love-Hate RelationshipAh, the enigmatic world of marketing, a place where glittering events, creative campaigns, and artistic endeavours intersect with corporate strategy. It's a field that often garners admiration and envy, yet also seems to attract a fair share

How to Change Your Marketing Strategy Including a Case Study of Levi's Jeans Changing your marketing strategy is a significant decision that requires careful consideration and planning. Whether driven by poor performance, an emerging opportunity, or a looming threat, shifting your approach can be complex yet essential for business growth

What Does a Marketing Strategy Actually Look Like? A marketing strategy is a comprehensive plan designed to promote a product or service, attract customers, and achieve specific business goals. This strategy can be presented in various formats, including Word documents, PowerPoint presentations, or printed policy documents, depending on the size

What Elements Should a Marketing Strategy Cover? A well-crafted marketing strategy is essential for businesses to navigate the competitive landscape, capitalise on opportunities, mitigate risks, and achieve sustainable growth. Let's recap the key elements that a marketing strategy should cover, ensuring your business effectively connects with and satisfies customer needs

Who Creates a Company's Marketing Strategy? Creating a company's marketing strategy is a multifaceted process that involves various roles and contributions across the organisation. While theoretically, anyone can propose a marketing strategy, its successful implementation requires the backing and engagement of both strategic decision-makers and the broader marketing team. Let's

Key Learnings from Philip Kotler's Marketing Insights from A-Z   Philip Kotler, often hailed as the father of modern marketing, offers invaluable insights in his book "Marketing Insights from A-Z." He emphasises understanding customer needs, adapting to changing market dynamics, and leveraging digital platforms to achieve marketing success. Here, we