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How Do You Know if Marketing Has Worked? Measuring Marketing Effectiveness. As marketers, we are – and should be – challenged to justify marketing spends. This goes hand-in-hand with a question I asked in Episode 1 of the Marketing Made Clear podcast; how do I know if marketing has worked?

Is Marketing Evil? The Nature of Marketing Of course, Marketing itself is not inherently evil. But it's a thought provoking headline right? Marketing is a tool or practice used by individuals, organisations, and businesses to communicate the value of products, services, or ideas to consumers. Like any tool, its

What’s the Difference Between Marketing Thought and Marketing Practice? The field of marketing is a broad and dynamic discipline that encompasses both marketing thought and marketing practice. While these two aspects are interrelated, they represent distinct components of marketing as a whole. Understanding the differences between them is helpful for

Who Invented Marketing?Marketing, in its modern form, has evolved over centuries and doesn't have a single inventor. Instead, it has been shaped by various individuals, ideas, and historical developments over time.The concept of marketing can be traced back to ancient civilizations where trade and barter systems existed. However, modern marketing

Exploring Career Paths in Marketing Marketing is a broad and dynamic field that offers a variety of career opportunities across different levels and specialisations. Understanding the hierarchy and job titles in marketing can be complex due to the diversity within the industry.

What is Marketing from an Academic Perspective? Should I go to Uni? Introduction Marketing, from an academic perspective, is a fascinating field that blends both art and science. It is a versatile discipline that can be studied through various academic paths, leading to different degrees and specializations. Whether you

Understanding Marketing: A Marketer's Perspective What is Marketing? Marketing, from a marketer’s perspective, is an intricate process of creating, communicating, developing, refining, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. As a marketer, I can tell you that it’s about understanding customer

What Is Marketing? Who invented it? Marketing, as we know it today, evolved over centuries from simple trade and barter systems to complex strategies involving multiple channels and technologies. It's difficult to pinpoint a single inventor, but pioneers like Philip Kotler have significantly shaped modern marketing. Why is Marketing called