BONUS: Starting a Podcast! Anna Webb from A Dog’s Life and the BBC

Episode Summary

In this bonus episode, Will Green interviews Anna Webb, a pet expert BBC Radio presenter and host of the podcast A Dog’s Life with Anna Webb. They discuss Anna’s media background, her passion for dogs, and the importance of marketing and PR in the pet industry. They also touch on the power of podcasts as a marketing tool and the need for authenticity and humour in communication.

Anna and Will also touch on the importance of PR and the role of propaganda in marketing. They explore the transition from radio to podcasting and the challenges and benefits of maintaining momentum in podcasting. They discuss the power of podcasts in replacing social interactions and the role of storytelling in effective communication. They also delve into the relationship between PR and social media, the impact of social media on company reputation, and the use of spokespeople in marketing.

Key Takeaways

  • Anna Webb is a pet expert with a background in media and a passion for dogs.
  • Podcasts are a powerful marketing tool, allowing for authentic and informative conversations.
  • Humour and authenticity are important in communication and can help engage and connect with audiences. Building a reputation is important in podcasting, but injecting humour can make the podcast more enjoyable and entertaining.
  • Podcasting allows for more intimate and personal conversations compared to radio, and the transition can be a natural progression.
  • Podcasts have the power to replace social interactions and provide a platform for storytelling and effective communication.
  • Propaganda plays a role in marketing and can prey on people’s fears to influence their actions.
  • Showing rather than telling in marketing can be more effective in conveying messages and engaging audiences.
  • Dogs play a significant role in maintaining our humanity and can provide comfort and companionship in a changing world.

Quotable Quotes

“It’s all about there being too much sausage and not enough dog.”

“There is a dilemma with doing something like a podcast, for instance, because, you know, everyone’s too afraid to crack a joke.”

“I really want to try and make them fun or funny.”

“A press release or a press campaign should have a hook.”

“Marketers are great fun, very busy, very much off to the next thing.”

Episode Chapters

  • 00:00 – 03:40 Introduction and Background
  • 03:40 – 07:31 Anna’s Passion for Dogs and Podcasting
  • 07:32 – 13:59 Anna’s Media Experience and PR
  • 14:00 – 20:48 The Dog’s Life Podcast and Marketing
  • 20:49 – 28:16 The Power of Podcasts and Communication
  • 28:17 – 35:12 Marketing, PR, and Humour
  • 35:13 – 39:01 PR, the Power of the Hook and Transitioning from Radio to Podcasting
  • 39:02 – 47:46 Podcasts as a Replacement for Social Interactions
  • 47:47 – 01:04:17 Reflection and Conclusion