BONUS: Starting a Podcast! Damian Moore from Audio Audit
Episode Summary
In this bonus episode of Marketing Made Clear, host Will Green MA MBA interviews Damian Moore, the founder of Audio Audit, an automated quality checking tool for podcasters. They discuss Damian’s background as a Cloud Engineer and his various projects, including Extinction Rebellion Brighton and DIY inventions. They also delve into the importance of AI in content creation and the need for automated quality control in podcasting.
The episode includes a review of the checklist of assessment areas used by the platform, discussing various technical aspects of podcasting, including metadata, cover image optimisation, chapters, bitrate, number of channels, sample rate, sample width, loudness, peak volume, noise floor, quiet channels, restarted sentences, and profanities.
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Key Takeaways
- Audio Audit is an automated quality checking tool for podcasters that helps ensure every episode is perfect.
- AI plays a significant role in content creation and can save time for developers and podcasters.
- Podcasts are becoming more popular as a form of rich media that allows for more accessible content consumption.
- Launching a product requires marketing and outreach to potential users.
- Audio Audit’s target audience includes podcasters who want to improve the quality of their episodes and studios looking for an overview of their shows.
- The checklist used by Audio Audit was developed based on common issues observed in podcasts and industry standards. Metadata, including keywords and transcriptions, is important for discoverability and accessibility.
- Optimise cover images for different platforms and devices.
- Chapters can enhance the listening experience and allow for easy navigation.
- Choose an appropriate bitrate, number of channels, sample rate, and sample width for optimal audio quality.
- Pay attention to loudness and peak volume to ensure a consistent and pleasant listening experience.
- Minimise noise floor and avoid quiet channels to improve audio quality.
- Avoid restarted sentences and excessive profanities in podcast episodes.
- Set a schedule, create engaging artwork, and repurpose content to grow your podcast.
- Use an RSS feed for podcast distribution and consider platforms like Apple and podcastindex.org.
- Monetisation options include host-read advertisements and subscription models. Audio quality is crucial for a podcast, and tools like Audio Audit can help analyse and improve the sound of episodes.
- Choosing the right microphone is important, and options like the Audio Technica ATR 2100X and USB microphones can provide good quality.
- Understanding and optimising metadata is essential for discoverability on podcast platforms.
- Editing tools like Audacity, GarageBand, and Reaper can be used to enhance the sound of podcast episodes.
- Sustainability and ethical considerations can be integrated into podcasting practices.
- AI can be a valuable tool in podcasting, but it’s important to be aware of its limitations.
- Practice and putting oneself out there are key to improving as a podcaster.
- Creating a schedule, focusing on branding and artwork, and repurposing content can help grow a podcast.
- Platforms like Buzzsprout and RSS.com can assist with podcast distribution and analytics.
- Engaging with the podcasting community and collaborating with other podcasters can lead to valuable opportunities.
Quotable Quotes
“Audio Audit is a seriously cool platform”
“Audio Audit helps refine podcast episodes to set the right standards”
“AI has saved hours of time in coding and complex database queries”
“Embed cover image in the audio file.”
“Chapters allow for easy navigation.”
“Try things that you think are going to be helpful, but the more important things are to understand getting your recording and mastering setup set up.”
“The non-destructive editing. So later on you can then go and tweak your effects and it’s not all like burn the effects down.”
Episode Chapters
- 00:00 – 06:35 Introduction and Background
- 06:36 – 11:44 Cloud Engineering and DIY Projects
- 11:45 – 14:34 The Role of AI in Content Creation
- 14:35 – 19:15 Audio Audit: Launch and Target Audience
- 19:16 – 01:06:15 The Checklist for Assessing Podcast Quality
- 01:06:16 – 01:19:08 Tips for Starting and Growing a Podcast
- 01:19:09 – 01:29:14 Mastering Recording and Editing Techniques
- 01:29:15 – 01:36:39 Exploring Different Podcast Genres and Recommendations
- 01:36:40 – 01:54:34 Reflection and Closing
