Arjowiggins Graphic Scoops WebAward
Arjowiggins Graphic, the leading environmental paper manufacturer, is pleased to announce that it’s re-launched UK website, www.recycled-paper.co.uk, has won Best Environmental Website at the 2015 WebAwards. In addition, the website has been shortlisted for Best Website at the B2B Marketing Awards.
Since launching in February, www.recycled-paper.co.uk has seen record results, which includes the highest ever recorded web traffic, sample orders enquiries and environmental benefit statement requests.
In the months of February and March 2015 alone, the business saw more website visits than the previous 12 months of 2014, with a 750% year on year increase in website traffic in the first three months. Sample requests increased 350% with interaction on social media channels boosted by 130%
“The development of the new recycled-papers website has been an astounding success. Not only does Arjowiggins Graphic have one of the leading websites in our field, we also have delivered outstanding brand and business results.”
In awarding the prestigious WebAwards Best Environment Website award, an evaluation of the Arjowiggins Graphic UK website was conducted by independent expert judges that included representatives from Google, Yahoo! and Disney.
The website features ground breaking imagery and design, with a dynamic interface that is fully compatible with mobile devices. This means that printers, designers and end users can easily order samples and calculate Environmental Benefit Statements on the go. A new innovative ‘paper finder’ feature, selects the perfect paper fit, providing users detailed information on the environmental efficiency and technical specification of each paper manufactured by Arjowiggins Graphic.
Featuring original photography of all of Arjowiggins Graphic papers throughout the site – including Cocoon, Cyclus and Eural – as well as examples of end products in a dedicated paper showcase, the website offers visitors the opportunity to explore the range in an increasingly visual and dynamic format. The Green Matters section of the website includes new videos and animations depicting the lifecycle of recycled paper and behind the scenes footage of the Arjowiggins Graphic manufacturing mills, emphasising the benefits of recycled paper and engaging customers in environmental concerns.
