20 Essential Digital Marketing Terms for the Modern Marketer

Boost Your Digital Marketing With These Key Terms

As we continue our series on marketing terms, following on from the success of the “20 Marketing Terms Every Marketer Should Know” article, then “20 More Marketing Terms Every Marketer Should Know” and “20 Advanced Marketing Terms for Professionals” this instalment dives into advanced concepts every experienced marketer should know.

Digital marketing is a constantly evolving field. In this article, we explore terms that are critical for marketers navigating the digital landscape.

The Marketing Made Clear Podcast

This article features content from the Marketing Made Clear podcast. You can listen along to this episode on Spotify:

  1. Zero-Click Searches
    Search engine results where users find the information they need without clicking through to a website. This is becoming more common with Google’s Featured Snippets, introduced in 2014.

  2. Responsive Ads
    Ads that automatically adjust size, format, and appearance to fit different devices and platforms – particularly important when considering how websites perform on mobiles and tablets.

  3. Cookie-less Tracking
    Methods of tracking user behaviour online without relying on browser cookies, essential for privacy-compliant marketing. There are third party providers of cookie less tracking – or server-side solutions.

  4. Search Engine Results Page (SERP)
    The page displayed by a search engine after a query, including organic results, ads, and featured snippets.

  5. Core Web Vitals
    Google’s key metrics for assessing a website’s performance, including loading speed, interactivity, and visual stability.

  6. Retargeting
    Delivering ads to users who have previously visited your website but did not convert.

  7. Conversion Rate Optimisation (CRO)
    The process of improving your website or landing page to boost the percentage of users completing desired actions.

  8. Lead Scoring
    Assigning values to leads based on their likelihood to convert, helping sales teams prioritise efforts.

  9. Mobile-First Indexing
    Google’s practice of prioritising mobile-friendly content when ranking websites.

  10. Content Delivery Network (CDN)
    A network of servers that deliver website content quickly by caching it in locations closer to users.

  1. Time on Page
    The amount of time a user spends on a particular page, indicating engagement and relevance.
  2. Programmatic Bidding
    Automated auctions for digital ad inventory, allowing real-time adjustments to ad placement and targeting.
  3. Voice Search Optimisation
    Adapting content to cater to voice queries made through smart assistants like Alexa or Siri.
  4. Augmented Reality (AR) Marketing
    Using AR to create immersive experiences, such as virtual product trials or interactive ads.
  5. Influencer Marketing
    Partnering with influential individuals to promote your brand to their followers.
  6. Local SEO
    Optimising your website and content to rank in location-based searches.
  7. Video SEO
    Techniques to optimise video content for search engines, improving visibility and engagement.
  8. Shoppable Posts
    Social media posts featuring direct links to purchase products showcased in the content.
  9. Scroll Depth
    A metric measuring how far users scroll down a page, indicating content engagement.
  10. Multichannel Attribution
    Understanding and crediting the various channels that contribute to a conversion or sale.

Final Thoughts

I hope these 20 digital marketing terms will deepen your understanding – or just solidify it a bit!

As always, if there’s a specific term you’d like to explore further, feel free to get in touch – I’m always happy to provide more insights!