EP12 - The Psychology of Owning a Dog: Dogs As an Extension of Us Episode Summary Why do so many dog owners treat their pets like family – or even like extensions of themselves? In this episode of Marketing Made Clear, we dive into the fascinating psychology behind
EP11 - The History of Mother’s Day & How It Became a Marketing Phenomenon Episode Summary Mother’s Day: a wholesome celebration of maternal love… or a marketing masterclass wrapped in carnations and commercial sentiment? In this episode of Marketing Made Clear, we unravel the surprisingly ancient
EP10 - The Truth Behind the Kellogg’s Marketing Lie Episode Summary Breakfast is the most important meal of the day… or is it? In this episode of Marketing Made Clear, we dive into one of the greatest marketing myths of all time - the Kellogg’s breakfast lie. We
Insights from Yaz Porritt of Yorkshire Pooches Therapies How to Find Your Content Sweet Spot Creating content that balances entertainment and education is a craft; a lesson Yaz Porritt, the force behind Yorkshire Pooches Therapies, has mastered. As a canine massage therapist, applied herbal consultant, and advocate for natural canine health, Yaz combines humour, authenticity,
BONUS - Happy ChristmasWishing all my Marketing friends a Merry Christmas and a Happy New Year Episode Summary Excuse the silliness - hope it puts a smile on your face!Have a very Merry Christmas and Happy New Year. Thank you for all your support on what has been
EP9 - Marketing Christmas The Journey of Christmas Through Time Episode Summary This episode explores the multifaceted history of Christmas, from its pre-Christian and pagan roots through its evolution in Christianity, medieval Europe, and the Victorian era. The discussion highlights how these historical contexts have shaped modern Christmas
Building Community Through Passion and Perseverance A Deep Dive into Podcasting with Ray Hunt from In That Number Podcasting is often a labour of love. It requires dedication, planning, and more than a touch of creativity to stay relevant and engaging in a crowded space. This sentiment was echoed in my 2024 interview with
EP8 - What is Thanksgiving?The Untold Story of Thanksgiving from a UK Marketers Perspective Episode Summary This episode explores the origins, evolution, and cultural significance of Thanksgiving, predominantly in America. It delves into the historical context of the holiday, its transformation into a national celebration, and the marketing
Podcast: EP7 - The STP Framework - Segmentation, Targeting and Positioning Episode Summary In this episode, Will Green MA MBA delves into the depths of segmentation, targeting, and positioning (STP). The episode covers the importance of these processes in creating effective marketing strategies and how they help
Podcast: EP5: Guy Fawkes Night - Remember, remember the 5th of November - Bonfires and Fireworks Episode Summary This conversation explores the historical and cultural significance of Guy Fawkes Night, also known as Bonfire Night, which commemorates the failed Gunpowder Plot of 1605. The discussion delves into
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