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When Brand Ambassadors Go Wrong: The Marketing Risks of Celebrity Endorsements

By Will Green|2026-05-18T13:43:06+00:00May 21st, 2026|Article, Blog, Consumer Behaviour, Political Marketing, Propaganda, Psychology|Comments Off on When Brand Ambassadors Go Wrong: The Marketing Risks of Celebrity Endorsements

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Marketing, Messaging and Misinformation: How Trump and Clinton Battled for America in 2016

By Will Green|2025-07-10T14:43:49+00:00August 11th, 2025|Article, Blog, Educational, General Business, History, Marketing Practice, Marketing Wars, Political Marketing, Propaganda, Psychology, Research|Comments Off on Marketing, Messaging and Misinformation: How Trump and Clinton Battled for America in 2016

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Why Understanding the History of Marketing is Key to Shaping Its Future

By Will Green|2025-05-22T13:06:16+00:00January 13th, 2025|Article, Blog, Educational, History, Marketing Thought|Comments Off on Why Understanding the History of Marketing is Key to Shaping Its Future

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Dieselgate: A Case Study in Car Crash Marketing

By Will Green|2025-06-09T11:02:06+00:00September 12th, 2024|Article, Blog, Educational, General Business, History, Marketing Thought, Propaganda|Comments Off on Dieselgate: A Case Study in Car Crash Marketing

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Marketing Practices People Hate (and How to Avoid Them Like the Plague)

By Will Green|2025-05-21T10:49:38+00:00September 10th, 2024|Article, Educational, Marketing Management|Comments Off on Marketing Practices People Hate (and How to Avoid Them Like the Plague)

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Deceptive Tactics and Manipulative Techniques in Marketing: A Deep Dive into the Dog Food Industry

By Will Green|2024-09-03T09:21:40+00:00September 4th, 2024|Article, Educational|Comments Off on Deceptive Tactics and Manipulative Techniques in Marketing: A Deep Dive into the Dog Food Industry

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Podcast: EP3: Why Do People Hate Marketers?

By Will Green|2024-07-13T10:06:32+00:00July 14th, 2024|Article, Podcast|Comments Off on Podcast: EP3: Why Do People Hate Marketers?

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Why Every Great Marketer Should Be a Student of History

By Will Green|2026-07-16T14:52:38+00:00July 15th, 2026|Article, Blog, Careers, Educational, History|Comments Off on Why Every Great Marketer Should Be a Student of History

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The Original Fake News? How Catherine the Great Used Propaganda to Take an Empire

By Will Green|2026-07-08T12:46:59+00:00July 9th, 2026|Article, Blog, Educational, History|Comments Off on The Original Fake News? How Catherine the Great Used Propaganda to Take an Empire

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When Southampton Lost the Narrative: What “Spygate” Teaches Us About Crisis Communications in Sport

By Will Green|2026-05-22T08:29:26+00:00May 22nd, 2026|Article, Blog, General Business, Marketing Thought|Comments Off on When Southampton Lost the Narrative: What “Spygate” Teaches Us About Crisis Communications in Sport

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