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The Psychology Behind Christmas Marketing: How John Lewis, Coca-Cola and M&S Shape Our Festive Behaviour

By Will Green|2025-12-02T15:59:19+00:00December 18th, 2025|Article, Christmas, Consumer Behaviour, Educational, Psychology|Comments Off on The Psychology Behind Christmas Marketing: How John Lewis, Coca-Cola and M&S Shape Our Festive Behaviour

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Psychology, Research, and Marketing: How to Turn What People Say into What Brands Should Do

By Will Green|2025-10-07T11:32:30+00:00October 17th, 2025|Article, Blog, Branding, Consumer Behaviour, Design, Educational, Psychology, Research|Comments Off on Psychology, Research, and Marketing: How to Turn What People Say into What Brands Should Do

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Nostalgia in Marketing: A Global Analysis of Successes, Failures and Psychology

By Will Green|2025-05-19T14:30:02+00:00July 1st, 2025|Article, Blog, Consumer Behaviour, Educational, Psychology|Comments Off on Nostalgia in Marketing: A Global Analysis of Successes, Failures and Psychology

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When Marketing Sold a War: The Nigerian Civil War

By Will Green|2026-07-03T15:38:18+00:00July 6th, 2026|Article, Blog, Political Marketing, Propaganda, Psychology|Comments Off on When Marketing Sold a War: The Nigerian Civil War

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Personalisation in Marketing: How Brands Turn Data Into Customer Loyalty

By Will Green|2026-06-06T12:02:43+00:00June 10th, 2026|Article, Educational, Platform Introduction|Comments Off on Personalisation in Marketing: How Brands Turn Data Into Customer Loyalty

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World Environment Day: When Marketing Meets the Planet

By Will Green|2026-06-05T12:23:18+00:00June 5th, 2026|Article, Educational|Comments Off on World Environment Day: When Marketing Meets the Planet

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User-Generated Content (UGC): The Marketing Goldmine Brands Still Underestimate

By Will Green|2026-06-03T09:23:48+00:00June 3rd, 2026|Article, Blog, Educational, Platform Introduction, Social Media|Comments Off on User-Generated Content (UGC): The Marketing Goldmine Brands Still Underestimate

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The Marketing War Between Raw and Kibble: Competing Narratives in the Battle for the Dog Bowl

By Will Green|2026-05-27T09:27:32+00:00May 28th, 2026|Article, Blog, General Business, History, Pets, Research|Comments Off on The Marketing War Between Raw and Kibble: Competing Narratives in the Battle for the Dog Bowl

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Quiet Luxury: The Marketing Strategy of Saying Everything by Saying Very Little

By Will Green|2026-05-26T15:01:59+00:00May 26th, 2026|Article, Educational, Marketing Management, Marketing Practice, Marketing Terms, Marketing Thought|Comments Off on Quiet Luxury: The Marketing Strategy of Saying Everything by Saying Very Little

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The Genius of the Marketing of Meat For Dogs

By Will Green|2026-05-11T15:12:21+00:00May 13th, 2026|Article, Blog, Consumer Behaviour, Educational, History, Pets, Propaganda|Comments Off on The Genius of the Marketing of Meat For Dogs

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