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Why Discounts Don’t Work on Premium Dog Food Consumers: What 2,300 Dog Owners Reveal About Value, Trust and Consumer Behaviour

By Will Green|2026-06-04T16:44:45+00:00July 8th, 2026|Article, Blog, General Business, History, Pets, Research|Comments Off on Why Discounts Don’t Work on Premium Dog Food Consumers: What 2,300 Dog Owners Reveal About Value, Trust and Consumer Behaviour

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How COVID-19 Rewired Consumer Behaviour: And Why Marketers Are Still Playing Catch-Up

By Will Green|2026-04-28T15:10:56+00:00May 6th, 2026|Article, Blog, General Business, History, Research|Comments Off on How COVID-19 Rewired Consumer Behaviour: And Why Marketers Are Still Playing Catch-Up

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Why Dog Owners Feed Their Dogs Better Than Themselves? What Consumer Behaviour Reveals About Pet Food Marketing

By Will Green|2026-04-08T08:58:49+00:00April 9th, 2026|Article, Blog, General Business, History, Pets, Research|Comments Off on Why Dog Owners Feed Their Dogs Better Than Themselves? What Consumer Behaviour Reveals About Pet Food Marketing

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How Dog Owners Choose Dog Food: Insights from an MBA Study of Consumer Behaviour in the UK Pet Food Market

By Will Green|2026-03-30T11:35:01+00:00April 2nd, 2026|Article, Blog, General Business, History, Pets, Research|Comments Off on How Dog Owners Choose Dog Food: Insights from an MBA Study of Consumer Behaviour in the UK Pet Food Market

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Electroencephalography (EEG) in Marketing: How Brands Like Frito-Lay, Google and Hyundai Use Brainwaves to Decode Consumer Behaviour

By Will Green|2025-11-28T10:11:10+00:00December 5th, 2025|Article, Blog, Educational, General Business, Marketing Management, Marketing Practice, Marketing Thought, Research|Comments Off on Electroencephalography (EEG) in Marketing: How Brands Like Frito-Lay, Google and Hyundai Use Brainwaves to Decode Consumer Behaviour

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The Fogg Behaviour Model: What Nike, Duolingo and Amazon Can Teach Us About Changing Consumer Behaviour

By Will Green|2025-11-13T11:57:55+00:00November 26th, 2025|Article, Blog, Consumer Behaviour, General Business, Marketing Thought|Comments Off on The Fogg Behaviour Model: What Nike, Duolingo and Amazon Can Teach Us About Changing Consumer Behaviour

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Understanding Seasonal Consumer Behaviour: Insights from the UK and USA

By Will Green|2025-07-30T14:56:36+00:00September 1st, 2025|Article, Blog, Consumer Behaviour, General Business, Marketing Thought|Comments Off on Understanding Seasonal Consumer Behaviour: Insights from the UK and USA

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The Anchoring Effect in Marketing: How First Numbers Sway Consumer Behaviour

By Will Green|2025-05-19T14:29:16+00:00June 10th, 2025|Article, Blog, Consumer Behaviour, Educational, Psychology|Comments Off on The Anchoring Effect in Marketing: How First Numbers Sway Consumer Behaviour

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Freud’s Psychology and Consumer Behaviour

By Will Green|2025-09-22T13:10:10+00:00May 6th, 2025|Article, Blog, Consumer Behaviour, Educational, Psychology|Comments Off on Freud’s Psychology and Consumer Behaviour

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Introduction to Consumer Behaviour

By Will Green|2025-05-22T12:28:35+00:00January 31st, 2025|Article, Consumer Behaviour, Educational, Marketing Thought, Psychology|Comments Off on Introduction to Consumer Behaviour

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