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The Sound of Taste: How Sonic Branding Shapes the Way We Experience Food

By Will Green|2026-03-13T13:15:29+00:00March 25th, 2026|Article, Blog, Consumer Behaviour, Educational, Psychology|Comments Off on The Sound of Taste: How Sonic Branding Shapes the Way We Experience Food

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The Psychology of Colour in Branding: A Deep Dive

By Will Green|2025-05-19T13:49:33+00:00May 26th, 2025|Article, Blog, Branding, Design, Educational, Psychology|Comments Off on The Psychology of Colour in Branding: A Deep Dive

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An Introduction to Branding for Marketers

By Will Green|2025-05-19T14:32:19+00:00May 1st, 2025|Article, Branding, Educational|Comments Off on An Introduction to Branding for Marketers

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The Beatles vs The Rolling Stones: A Study in Branding, Subcultures, and Reinvention

By Will Green|2025-05-19T15:36:02+00:00April 3rd, 2025|Article, Blog, Branding, Educational, History, Marketing Wars, Music|Comments Off on The Beatles vs The Rolling Stones: A Study in Branding, Subcultures, and Reinvention

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When the Dog Moved Upstairs: How Pet Humanisation Created a Premium Market

By Will Green|2026-07-22T19:57:24+00:00August 3rd, 2026|Article, Blog, General Business, History, Pets, Research|0 Comments

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Theranos: How Elizabeth Holmes Marketed a $9 Billion Illusion

By Will Green|2026-07-22T21:23:33+00:00July 29th, 2026|Article, Blog, Educational, General Business, History, Marketing Thought, Propaganda|Comments Off on Theranos: How Elizabeth Holmes Marketed a $9 Billion Illusion

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Gymshark vs Under Armour: The Battle Between Athletes and Influencers

By Will Green|2026-07-22T21:42:37+00:00July 28th, 2026|Article, Blog, Educational, Marketing Wars|Comments Off on Gymshark vs Under Armour: The Battle Between Athletes and Influencers

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The Pepsi Challenge: The Marketing Campaign That Accidentally Created a Generation of Brand Loyalists: Why almost everyone remembers it wrong

By Will Green|2026-07-22T21:34:06+00:00July 24th, 2026|Article, Blog, Educational, General Business, History, Marketing Thought|Comments Off on The Pepsi Challenge: The Marketing Campaign That Accidentally Created a Generation of Brand Loyalists: Why almost everyone remembers it wrong

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How to Measure Brand Recognition (Without Fooling Yourself)

By Will Green|2026-07-22T21:17:21+00:00July 23rd, 2026|Article, Blog, Consumer Behaviour, General Business, Marketing Thought|Comments Off on How to Measure Brand Recognition (Without Fooling Yourself)

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Why Aldi Proves Competing on Price Isn’t a Race to the Bottom

By Will Green|2026-07-22T19:37:39+00:00July 22nd, 2026|Article, Educational, History|Comments Off on Why Aldi Proves Competing on Price Isn’t a Race to the Bottom

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